Marketing

Marketing that finds customers
and brings them to you.

From Google Ads and SEO to email campaigns and direct mail — I handle the design and the execution. Whether you need to launch a new site, grow an existing one, or stay in front of your current customers, I can build and manage the marketing that makes it happen.

Talk about your project
See our work →

What I do:

Google Ads
SEO
Email marketing
Landing pages
Social media
Direct mail
Google Analytics
Ad campaigns
Every project personally handled
Design & execution together
Digital & print
20+ years experience

Digital marketing

Getting found online takes
more than a website.

A great website helps, but customers still have to find it. Search marketing, paid ads, and email campaigns drive traffic and build customer relationships — but only when they’re set up and run well. I handle the strategy, the creative, and the ongoing management, so you’re not left figuring it out alone.

Search engine marketing (SEM)
Google Ads campaigns managed end to end — account setup, keyword targeting, ad creative, landing pages, and ongoing optimization. Particularly valuable for new sites that need traffic before organic search has had time to build. You get in front of the right customers immediately, while your long-term SEO strategy develops alongside.
SEO
On-page optimization, keyword research, and site structure that makes your business easier to find — in traditional search results and increasingly in the AI-generated answers that are reshaping how people discover businesses. I use Yoast, SEMrush, Google Search Console, and Google Analytics to set sites up properly and, for ongoing clients, monitor and refine performance over time.
Email marketing
From one-off campaigns to full ongoing management — platform setup, list management, campaign design, scheduling, and performance reporting. For clients who want a consistent presence in their customers’ inboxes, I build and manage the whole program: the right content, the right frequency, tracked and refined based on what’s actually working.
Landing pages
Your ad is only as good as where it leads. I design focused landing pages built around a single action — a call, a purchase, a sign-up — so your ad spend actually converts. A strong landing page is often the difference between a campaign that works and one that doesn’t.

Print marketing

Physical marketing reaches people
where digital doesn’t.

For local businesses especially, physical marketing puts your brand directly in front of customers in a way that stands out precisely because fewer businesses are doing it. A well-timed piece of direct mail or a flyer in the right location can open doors that a digital campaign misses entirely.

Direct mail
Targeted mailings and every door direct mail (EDDM) — designed to get looked at rather than thrown away. I can handle both the design and the logistics, or work alongside your existing vendor.
Print ads & flyers
Magazine and newspaper ads, promotional flyers, and event materials. Designed around the placement and the audience — so the creative actually serves the campaign.
Social media design
Profile graphics, post templates, and campaign assets that look consistent and professional across platforms. Designed to work at small sizes and on mobile — where most people will actually see them.

How I approach it

Design and strategy
shouldn’t be separate.

The design serves the goal
A beautiful ad that doesn’t get clicked isn’t a good ad. I design with the outcome in mind — what action do you want someone to take, and what’s the clearest path to getting them there.
Consistent across channels
Your Google ad, your email, your landing page, and your direct mail piece should all feel like they come from the same brand. I design across channels so the whole campaign holds together.
Honest about what works
Not every marketing channel is right for every business. I’ll tell you what I think will actually move the needle for your situation — and what probably isn’t worth the budget.

Also available

Other things that support
a marketing campaign.

Marketing rarely happens in isolation. I can handle these alongside your campaign or bring in the right specialist.

CopywritingPhotographyLogo & brandingTrade show materialsVideo & animationSignagePackagingWebsite design

A client on marketing

“Catalogs are still really important to my business. Finding someone who could talk us through the pros and cons of our choices helped us realize we’d been making some big mistakes. The results we get from our new designs have been off the charts.”

William G.

“He continues to stay current with trends and is very much aware of the ever-changing search engine landscape. Quite often, as an automation distributor, we get better traffic than some of the manufacturers of the brands we represent.”

Cliff S.

“He approaches each project with an eye for design and vision for growth. Joe’s technical knowledge has been integral in keeping our business competitive in an ever-changing landscape.”

Laura M.

Not sure where
to start?

Tell me what you’re trying to accomplish. I’ll give you my honest take on what will actually work for your business — and what probably isn’t worth the money.

Start the conversation
`
See my work →
`