About

I’ve been doing this
for a long time.

My name is Joe Krowles. I’ve worked in the design industry since high school — before most businesses had websites — and I’ve spent the years since working in design studios large and small, before starting J. Krowles Graphic Arts.

In the 20+ years since, I’ve built a practice that lets me work directly with every client — no account managers, no handoffs. That means you get someone with experience across the full range, from large corporations to one-person businesses, working on your project personally.

Whether it’s a website, a brand identity, or print and marketing work — I handle it, start to finish.”

Joe Krowles of J. Krowles Graphic Arts
20+ years in business
Personally handles every project
Large companies to small businesses
Local roots, clients everywhere

The story

Experience across
every scale.

Before going independent, I worked in design studios of very different sizes — from small boutique shops where I touched every part of a project, to large agencies handling major corporate accounts. That range of experience gave me something most designers don’t have: a working understanding of how design operates at different scales, with different budgets, different approval processes, and different definitions of success.

Since starting J. Krowles Graphic Arts, I’ve worked with clients that span the same spectrum — large corporations with brand guidelines thicker than a novel, and one-person businesses building their identity from scratch. Both have taught me a lot. The problems look different, but the fundamentals don’t change.

I’m your one point of contact — with trusted specialists available when a project needs a specific skill. You work with me from start to finish — not an account manager, not a junior designer.

Where you are matters

Different stages,
different needs.

A business starting out needs to establish an identity — a logo, a website, a consistent look that builds trust quickly and doesn’t cost a fortune to maintain.

A growing business needs those foundations to scale — brand consistency across channels, marketing that works harder, systems that don’t require reinventing the wheel every time.

An established business often needs refinement — updating materials that no longer fit, or design systems that were built for one person but now have to work across a whole team.

I’ve worked in all three stages. I know what each one needs — and what it doesn’t. I’ll make sure you have what you need, and you don’t waste money on what you don’t.

How I think about design

A few things I
actually believe.

Function denotes Form
A logo that looks beautiful but doesn’t work at small sizes isn’t a good logo. A website that wins awards but doesn’t convert visitors isn’t a good website. Great design serves its purpose first — and then it looks great doing it.
Honesty over upselling
I’d rather tell you something isn’t worth doing than take your money for a project that won’t deliver results. That has cost me a job or two over the years. It’s also why my clients come back — and why they send their colleagues.
Craft in the details
The difference between good design and great design is usually something most people can’t point to — but they can feel it. After this many years, I pay attention to those things instinctively — which means you don’t have to.

What clients say

  • I have worked with Joe at J. Krowles Graphic Arts for a many years. I've enjoyed benefiting from the quality of his work. I've recommended his firm to many of my business associates, who like me own their own companies. It is the most comfortable recommendation I've ever made. Almost all come back to me and indicate how glad they were to have him build their websites and develop their graphic artwork. He continues to stay up with trends, and is very much aware of the ever-changing search engine techniques. Quite often, as a automation distributor, we get better traffic than some of the manufacturers of the brands we represent. I welcome you to visit my website, allair.com, and decide for yourself. You’ll be happy you did!

    Cliff S.

  • Catalogs are still really important to my business. After years of searching for someone who knew catalog design, we finally found J. Krowles. Finding someone who could talk us through the pros and cons of our choices helped us realize we've been making some big mistakes, and missing some big opportunities. The difference has been incredible. The results we get from our new designs have been off-the-charts. I highly recommend Joe and his team.

    William G.

  • J. Krowles Graphic Arts has handled all of my packaging design for over 10 years now. Joe’s experience and expertise really help me show my products in their best light. For me, Joe is more than just a "graphic designer" because he's very skilled at also understanding the products well enough to help and influence the sales copy we use on our packaging. Besides packaging, over the years he's also helped with business cards, inserts, etc. I love that he’s always willing to pick up the phone and talk through my ideas so I can make the best decisions for my business. I highly recommend Joe and J. Krowles Graphic Arts to anyone who needs high quality design work from someone who is responsive and very reliable.

    Brian K.

  • We are very satisfied with J. Krowles Graphic Arts' work on our website. Joe is always prompt, professional, and attentive to detail. He is always available to help us with upgrades and we recommend him to anyone looking to have a user-friendly, easy to navigate website.

    Andre S.

  • I’ve worked with Joe for about 5 years on several design and development projects. He is an innovative reliable business partner and approaches each project with an eye for design and vision for growth. Joe’s technical knowledge has been integral in keeping our business competitive in an ever changing landscape. Joe is the best and I highly recommend working with him!

    Laura M.

  • After searching online for a graphic designer and getting several designs from designers who produced boring "clip art " logos i was referred to Joe from J. Krowles. Joe created me an amazing stand-out logo in a timely and professional manner. His artwork was original and creative and the finished product is awesome. I would highly recommend Joe for all your graphic art needs.

    Vanessa K.

  • The single best decision I made in the early days of my company was teaming up with J. Krowles Graphic Arts. Joe has helped make us look great, connect with new customers and make more sales. Thanks!

    Scott J.

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