Print Design

Packaging and catalogs that
actually sell your product.

High-complexity print work for product businesses — from shelf-ready packaging to catalogs that generate orders. I’ve spent 20+ years designing for products of all kinds, and I know what it takes to make print work as hard as your product does.

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What I do:

Product packaging
Catalogs
Sell sheets
Labels & stickers
Blister cards
Boxes & cans
Custom die cuts
Booklets
Print management
Every project personally handled
Cosmetics to industrial tools
Design & print managed together
20+ years experience

Packaging

Packaging that makes your
product the star.

Your packaging is often the first physical thing a customer touches. It has to attract attention on the shelf, communicate what your product does, and work practically to keep your product secure and easy to ship. That’s a lot to ask of a box — and it’s exactly the kind of challenge I’ve spent years solving.

I’ve designed packaging for cosmetics, food and beverage, tools, electronics, toys, and everything in between. Boxes, blister cards, clam packs, collector tins, carry cases, cans — and anything else your product needs.

Product packaging
Custom packaging designed for your product specifically — not adapted from a template. I design for shelf impact, brand consistency, and the practical realities of how your product is stored, shipped, and opened.
Labels & stickers
Product labels, bottle and jar labels, promotional stickers — a distinct discipline from packaging, and one that deserves the same attention. A well-designed label on a modest container can outperform expensive packaging with a weak label every time.
Store displays
Point of purchase displays, end caps, and counter displays that make your product stand out at retail. Designed to catch the eye and drive the impulse decision.

Catalogs & sell sheets

Catalogs that keep
customers reading.

A great catalog is a sales tool, not just a product list. The difference between a catalog that generates orders and one that goes straight into the recycling bin comes down to experience — knowing how to organize information, use imagery, and create a layout that rewards attention.

I specialize in catalogs and sell sheets. It’s a unique design challenge that requires both an organized mind and an artistic eye, and it’s one I’ve been doing long enough to know what works.

Product catalogs
Full catalogs designed to make your entire product line easy to navigate and compelling to browse. Clear organization, strong product imagery, and a layout that keeps customers engaged rather than skipping ahead.
Booklets & line sheets
Smaller format product books, lookbooks, and line sheets for trade shows, sales calls, and wholesale buyers. Designed to represent your product line with the same care as your packaging.
Sell sheets
Single or multi-page product sheets that give buyers everything they need to make a decision. Clean, focused, and designed to work in both print and digital formats.

How I manage print

Design and print,
handled together.

One point of contact
I can handle both the design and the print management — so you don’t have to coordinate between a designer and a printer. One conversation, one quote, one person responsible for the outcome.
Cost-effective printing
I work with trusted printers and know how to get quality results at a fair price. Print costs change constantly — and I stay current on what’s available so you’re not paying more than you need to.
Custom everything
Atypical sizes, custom die cuts, unusual formats — not a problem. If you have something specific in mind that you haven’t been able to find elsewhere, that’s exactly the kind of project I’m set up for.

A client on print

“J. Krowles Graphic Arts has handled all of my packaging design for over 10 years. Joe is more than just a graphic designer — he’s very skilled at understanding products well enough to help influence the sales copy we use on our packaging. I love that he’s always willing to pick up the phone and talk through my ideas.”

Brian K.

“After years of searching for someone who knew catalog design, we finally found J. Krowles. Finding someone who could talk us through the pros and cons of our choices helped us realize we’d been making some big mistakes. The results from our new designs have been off the charts.”

William G.

Ready to make your
product look the part?

Tell me about your product and what you’re trying to accomplish. I’ll give you my honest take and a firm quote before any work begins.

Start the conversation
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