Logo for Electra Chrome

Name: J. Krowles Graphic Arts
Address: West Islip, NY, 11795, US
Telephone: +16315170080
Price range: $$

Identity for a custom chroming shop offering colors, textures, and effects well beyond standard silver. The audience skews toward car culture and custom fabrication, so the mark had to be genuinely cool, not just competent. The client came in knowing they wanted an octopus. Making that feel inevitable rather than arbitrary was the real job.